Propaganda Picture-1947

http://www.kbjournal.org/files/images/lifebuoysoap.jpg
This poster from 1947 targets women-primarily housewives. It appeals to women because it touches on soft spots for most women: social standing with other women and desirability to men. This ad uses the picture of a fairly average yet attractive woman. It shows her in situations that women of this time period might commonly find themselves in, making it easy for women to relate to. The ad doesn't appear controlling or manipulative, because it is advertising a simple beauty product using a woman who is designed to seem nonthreatening and relatable to regular women. The slogan is fairly commonplace and not a prominent part of the ad. The complicated layout of the ad also distracts from the slogan. Therefore, the slogan is not very effective.